CreaseArt – Revolutionary Online Laundry Startup

With the market already flooded with concepts and business prepositions, managing and upholding the innovation and out of box approach in something which is highly unorganised segment of market is a challenge. Laundry, Wash, Dryclean or Ironing segment of services in India and especially among urban population is awaiting a change since long time. Even though several startups entered into this service segment, only a few could make a difference due to numerous constraints in operation, work flow, process and market entry competition with unorganised players. Its quite tough and obvious that in order to compete over pricing while maintaining the quality and standards, this service segment offer a tough entry challenge to the entrepreneurs. Still its not wrong to quote that in recent 2-3 years several of them have created a marginal difference with their innovative approach.

Another upcoming entry in Online Laundry, Ironing and Dry-cleaning Service Segment is CreaseArt (Creaseart Clothing Private Limited), which is all set to launch its services in September-October. Although the market entry strategy and business model is yet not disclosed but definitely the company’s core strategist team headed by Mr Nittin, entrepreneur with over a decade experience into corporate services and domestic market trends envisions the success of the business based on their pricing and value add-on preposition which Creaseart is going to deliver to its client. With the plans to expand the service base in North India by 2017-18, CreaseArt will start its Domestic Laundry Services from either the corporate hub of Gurgaon or mixed market segment of Noida, concentrating and focusing its services in-around Delhi-NCR for first 2/3 quarters.

Mr Shived, another core mentor and member of strategy planning of Creaseart quoted, “Although several startups in recent times created a marginal difference, but still to a customer the segment still remains the same, a business model’s success broadly lies in win-win situation for both company and customer and to achieve this in terms of pricing nothing much could be done as in any case laundry service in India still is dominated by Unorganised, Unskilled and Untrained approach. So although its a challenge to use Innovation as the backbone of our approach, yet Creaseart is definitely coming up with a preposition wherein its a Win-Win scenario. Hassle Free Service, Trained Skilled Manpower for Services, Training Modules for our Vendors and Best Pricing Preposition to the Customers is what Creaseart plans to introduce and its here we quote it to be different”

The company started in 2017 by Bal Kishan Bansal and Narendra Dev Bansal as Director(s) with the experience of several decades in client servicing and business acumen, is backed up by the innovative, dynamic and creative strategy planning team panel with professionals and entrepreneurs having the experience into developing scalable innovative business model and proven capability of thinking out of the box in their approach to develop a process flow which not only is efficient in terms of productivity but also have a customer centric approach.

Innovation and Structured Approach to change the trends can’t be achieved in short span, the concept of Creaseart was conceived almost 2 years back in 2015 but right team, right model and right time backed with market trends and statistics is what makes a business approach success. The trends in itself indicate, its time to change the way India does its Domestic Laundry.

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