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Online Retail in India at All Time High with 1MN Retailers in Fray

Internet & Mobile Association of India (IAMAI) has released Industry Figures that indicate robust growth in the Online Retail Business in India estimating the number of online retailers as close to 1 Million as of Date. Dr. Subho Ray, President IAMAI said that “Nearly one million large and small retailers make use of online marketplaces to reach out to their […]

Low Spending Power is the Biggest Misconception about Unmetro Markets

Entrusted with the task of taking the brand “Godrej Interio” forward in 2010, Bedraj Tripathy (Sr. General Manager, Godrej Interio) discusses the prospects in Unmetro markets with Arshita Bhardwaj, and how Godrej Interio is Planning to ensure that the brand rides the growth wave in these markets. Aimed at taking on a large brand and to substantially contribute to its growth […]

Awadh Avenue at Lucknow – Luxury Comes Affordable

Luxury Comes Affordable Premium Service Studios and Apartments at Lucknow With an Innovative Approach and a Challenging Vision to Provide Luxury Segment of Commercial and Residential Real Estate Project at Affordable Prices, Awadh InfraLand Limited recently announced its Commercial cum Residential Real Estate Project. Awadh Avenue, Commercial cum Residential Project by the company is truly on the lines of its […]

Competitive Market and Continual Evolving and Changing Trends: How to Keep Your Brand Strategically Well Placed and Positioned

There is a Difference in Branding Strategy for Visibility, Advertising and Promotion which is Specific to Industry, Medium, Trends and Customer’s Behavior and SCOT Analysis can actually make you understand what and how exactly to Project Your Image in Market with Transparency and Clear Vision (Ashu Gaur: ORM Consultant at Aadhar Group) In today’s competitive market where new players keep on […]

Creating Successful Brands

For Creating Successful Brands, it is important to learn how “Culture Shapes Behavior”. Culture is what helps us understand why yoghurt has failed in a country where the default lunch dessert is Dahi-Cheeni…. Or Why the Real Estate Category is offering the Same Hotel like Luxury without the warmth of a Home – and How Successful Brands can be created.

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