2017 Social Media Statistics and Trends – Australia

Social Media undoubtedly becoming the essential marketing and advertising platform worldwide and trends indicate that more and more businesses are now focusing. Base strategy of promoting any business is to target the channel where audience spends the most time. 2018 social media trends predict that time on social media platforms will increase. This means you will need to improve your online presence in the year to come.

Social Media Statistics Australia

• Facebook – 15,000,000 Monthly Active Australian Users (steady)
• YouTube – 15,000,000 UAVs
• WordPress.com – 5,200,000
• Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
• Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
• LinkedIn – 4,000,000 Monthly Active Australian Users approx
• Tumblr – 3,800,000
• WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
• Twitter – 3,000,000 Monthly Active Australian Users approx
• TripAdvisor – 2,600,000
• Tinder – 2,400,000 Australian users (my estimation)
• WeChat – 2,000,000 Monthly Active Australian Users approx
• Blogspot- 1,500,000
• Yelp – 1,500,000
• Flickr – 490,000
• Pinterest – 280,000
• Reddit – 100,000
• MySpace – 80,000
• Google Plus – 60,000 Monthly active Australian users approx
• RenRen – 50,000 Monthly Active Australian Users approx
• StumbleUpon – 39,000
• Weibo – 20,000 Monthly Active Australian Users approx
• Foursquare/Swarm – 11,000
• Digg – 10,000
• Periscope – 9,000
• Delicious – 8,000

Penetration of the Australian Population (& Trends)

• 7 in 10 Australians use Facebook
• 1 in 2 Australians use Facebook on a daily basis
• 1 in 2 Australians use YouTube
• 1 in 5 Australians use Instagram
• 1 in 6 Australians use Snapchat

2018 Social Media and Online Marketing

Trends & Recommendations

• Instagram Stories: Stories are fun to use and to view, allowing you to add filters, tags and text. They are discoverable, meaning that Instagram users can see the stories even if they are not your followers.
• Social Media Influencers and Influential Marketing Campaigns
• Augmented Reality in Online Shopping
• Messaging Platforms: Artificial intelligence, voice assistants and chatbots will enable brands to offer personalised shopping experiences on messaging platforms like Messenger and WhatsApp
• Video Content Marketing Strategy (Live Streaming, Live Videos, Short Video Stories and Explainer Videos). This will make another set of strartups emerging into Video Content Marketing to conceptualise, plan and implement the strategy or campaign