Internet & Mobile Association of India (IAMAI) has released Industry Figures that indicate robust growth in the Online Retail Business in India estimating the number of online retailers as close to 1 Million as of Date. Dr. Subho Ray, President IAMAI said that “Nearly one million large and small retailers make use of online marketplaces to reach out to their […]
Entrusted with the task of taking the brand “Godrej Interio” forward in 2010, Bedraj Tripathy (Sr. General Manager, Godrej Interio) discusses the prospects in Unmetro markets with Arshita Bhardwaj, and how Godrej Interio is Planning to ensure that the brand rides the growth wave in these markets. Aimed at taking on a large brand and to substantially contribute to its growth […]
There is a Difference in Branding Strategy for Visibility, Advertising and Promotion which is Specific to Industry, Medium, Trends and Customer’s Behavior and SCOT Analysis can actually make you understand what and how exactly to Project Your Image in Market with Transparency and Clear Vision (Ashu Gaur: ORM Consultant at Aadhar Group) In today’s competitive market where new players keep on […]
Google ReUnion (An Emotional Google Search Engine Advertisement) Officially Debuting on Television on Friday, the Commercial Already has been Viewed more than 1.6 Million Times on YouTube. Social Media is abuzz with the Google ad which has touched millions of heart across the country. The advertisement by Google depicts two elderly friends who reunite for the first time after the […]
Promoted tweets drive sales, Twitter said today. And not just for web retailers — they’re talking ice cream and razors and toothpaste. In addition, the company announced a new program for brands to track the offline sales impact of their Twitter ads. There were three key findings in a Twitter-sponsored study by Datalogix on promoted tweets, all of which will support […]
