Govt Allows 100% FDI in E-commerce and Defines Marketplace Rules

Indian Government on March 29th, 2016 made an announcement, allowing 100% Foreign Direct Investment (FDI) in Online Retail of Goods and Services under the so-called “Marketplace Model” through the automatic route, seeking to legitimize existing businesses of e-commerce companies operating in India. It also notified new rules which could potentially end the discount wars, much to the disappointment of consumers. This is […]