Check out your Twitter, Instagram, or Facebook feed; flip through a magazine or watch a commercial on television. You’ll likely find them filled with hashtags about what we like, what we want, what we think, or even just where we are. We use hashtags now to make sense of our digital world and help us find topics or associate with […]
Eixil Group: Reinventing Business Innovations A business is only as successful as it is marketed. Strategic positioning of your brand, affording it the right visibility through the right medium, and reaching out to the right audience and in the most diffusive way possible is the key to success of any start up. It is therefore imperative to choose the ideal […]
Rural Marketing: The Next Big Revolution Rural India accounts for around 50 per cent of India’s gross domestic product (GDP) and houses nearly 70 per cent of the country’s population. The market is a unique mix of burgeoning incomes and growing aspirations of around 850 million consumers who inhabit about 650,000 villages in the country. Some of India’s biggest companies […]
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