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Competitive Market and Continual Evolving and Changing Trends: How to Keep Your Brand Strategically Well Placed and Positioned

There is a Difference in Branding Strategy for Visibility, Advertising and Promotion which is Specific to Industry, Medium, Trends and Customer’s Behavior and SCOT Analysis can actually make you understand what and how exactly to Project Your Image in Market with Transparency and Clear Vision (Ashu Gaur: ORM Consultant at Aadhar Group) In today’s competitive market where new players keep on […]

Reunion Google Advert Goes Viral

Google ReUnion (An Emotional Google Search Engine Advertisement) Officially Debuting on Television on Friday, the Commercial Already has been Viewed more than 1.6 Million Times on YouTube. Social Media is abuzz with the Google ad which has touched millions of heart across the country. The advertisement by Google depicts two elderly friends who reunite for the first time after the […]

Facebook Likes or Twitter Followers – Genuine vs Fake

Social Media Followers especially Facebook Likes and Twitter Followers is increasingly the benchmark of Popularity of the Brand. But sometimes to achieve the Followers and Likes, companies just for the perception of popularity are focusing to get the Followers and Likes through number of strategies where the same can be actually purchased. While identifying “Fake Fan” details on Facebook is […]

Branding and Marketing – Real Estate Brands

Real Estate Branding & Marketing Major factor in successfully expanding your real estate business is to develop a marketing budget and stick to it. There are literally hundreds of avenues to spend your marketing budgets on, such as Real Estate Websites, Events, Campaigns, Email Marketing, SMS Marketing, Social Media Marketing, Banners, Outdoor Promotional Activities etc. Your spend must be based […]

Twitter Marketing and Promoted Tweets to Boost Sales

Promoted tweets drive sales, Twitter said today. And not just for web retailers — they’re talking ice cream and razors and toothpaste. In addition, the company announced a new program for brands to track the offline sales impact of their Twitter ads. There were three key findings in a Twitter-sponsored study by Datalogix on promoted tweets, all of which will support […]

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