Branding and Marketing – Real Estate Brands

Real Estate Branding & Marketing

Major factor in successfully expanding your real estate business is to develop a marketing budget and stick to it. There are literally hundreds of avenues to spend your marketing budgets on, such as Real Estate Websites, Events, Campaigns, Email Marketing, SMS Marketing, Social Media Marketing, Banners, Outdoor Promotional Activities etc. Your spend must be based on your target audience. Regardless of the market, you must establish your presence on the internet with the help of a professional website, as well as dedicated accounts on social media sites such as Facebook, Twitter, and LinkedIn. These are relatively inexpensive, with the potential for huge outreach.

• Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter and with family. Even if the audience isn’t your target, they may send the video to someone who is.
• Use Landing Pages to Convert Visitors to Leads
• Set Yourself Up For Social and Add Social Sharing To your Project detail and description pages
• A well-presented online presence is key to reaching the masses, so be sure what you put out on the Internet is not only beautiful, but intrigues and interests your audience so that they linger a little longer, share your information, or message and visit again
• Market your business on search engines such as Google and Bing, by paying for ad campaigns.