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Monetise and Manage Instagram Strategically

Instagram, launched in 2010 and acquired by Facebook in 2012 has taken over the photo sharing niche with constant growth and popularity in recent years. Instagram is not just used by people for sharing the photos and memories, its being used by marketers to monetise their profiles and businesses to stay connected with their customers for the updates. Some of […]

Branding and Marketing – Real Estate Brands

Real Estate Branding & Marketing Major factor in successfully expanding your real estate business is to develop a marketing budget and stick to it. There are literally hundreds of avenues to spend your marketing budgets on, such as Real Estate Websites, Events, Campaigns, Email Marketing, SMS Marketing, Social Media Marketing, Banners, Outdoor Promotional Activities etc. Your spend must be based […]

IRCTC selects Yebhi as its E-Commerce Partner

In February this year, IRCTC has opened a tender to shortlist a white label solution provider for its online retail platform. In White Label Model, the back-end jobs are outsourced whereas the front-end ones are owned by the company itself. Under the Partnership, Yebhi will be responsible for developing and managing eCommerce platform for IRCTC and also for providing customization […]

How to Calculate Budget for Effective Digital Marketing

Digital Marketing Budget is calculated as 40% of a total Marketing Budget that is based on of 5% of Total Annual Revenue for B2B, and 15% for B2C Other Factors which depend on the Calculations include Reach (Local, Regional or National); Audience; Competition; Industry But slowly Traditional Marketing Strategies are being replaced by Digital Marketing Strategy because they deliver Higher Visibility, Strong Recall Value to […]

Google Algorithm Updates and Effect on Your Search Results

Google is always testing and tweaking the search results we see when we perform a Google search and no two people will see the same search results page. The search results pages are heavily influenced by whether you are logged into Google, where you are and how much Google has personalized your particular search results page based on your previous […]

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