Economic Crisis during the Corona Virus Pandemic is one of the worst economic emergencies and recession entire world has witnessed and the lost economic output measured in GDP worldwide could be as high as USD 12 Trillion. Lockdown Exit, Business Entry – When ? R is important, but so is the absolute number of new cases Epidemiological concepts like the […]
Entrusted with the task of taking the brand “Godrej Interio” forward in 2010, Bedraj Tripathy (Sr. General Manager, Godrej Interio) discusses the prospects in Unmetro markets with Arshita Bhardwaj, and how Godrej Interio is Planning to ensure that the brand rides the growth wave in these markets. Aimed at taking on a large brand and to substantially contribute to its growth […]
There is a Difference in Branding Strategy for Visibility, Advertising and Promotion which is Specific to Industry, Medium, Trends and Customer’s Behavior and SCOT Analysis can actually make you understand what and how exactly to Project Your Image in Market with Transparency and Clear Vision (Ashu Gaur: ORM Consultant at Aadhar Group) In today’s competitive market where new players keep on […]
Indian Activity Travel Market (Domestic Travel Industry) is around $2 Billion in contrast to global market size, which is around $142 billion. “Online travel has the largest share in Indian e-commerce industry. According to an estimate, it will constitute 71% of the total ecommerce market of Rs 62,967 crore by the end of 2013. The Indian travel industry is scattered […]
Is Anirudh Suri, MD of India Internet Group (Advisors), an investor or an entrepreneur? ‘Both,’ he says, during the course of a telephonic interaction with YourStory. “I run incubated companies and also oversee all our investments globally. Being an entrepreneur keeps me exposed to the day-to-day realities of running a startup in India, and this really informs my investing style […]
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