Top Marketing Challenges & Opportunities

Every Business is unique in itself in terms of its Product Offering, Target Audience, Demographics, Pricing Structure, Marketing Strategy, Promotional Plan or Brand Value and Perception. Therefore every marketer faces different challenges when it comes to promote their Business. Broadly everyone set with similar goals, the execution strategy differs from case to case and so is the result. Marketers in this competitive business environment are struggling with producing the right content and its outreach so as to reach their target audience in effective way. Common mistake while Branding and Content Marketing involves going too generic or too descriptive over the content either of which is not appreciated by your audience. Content (whether its in format of Text Article, Press Release or Video) essentially must be precise and meaningful, written not on the Search Engine Optimisation (SEO) or Social Media Optimisation (SMO) perspective but the audience perspective.

Half the Money I Spend on Advertising is Wasted;
The trouble is, I don’t know which Half
— John Wanamaker (1838-1922)

There are billions of blogs and websites in a limited number of niches and one has to understand that SEO is just one way to help you at higher search listing, but it is not enough. One have to find ways to provide unique and valuable content, be an original voice and engage your audience. Google’s algorithm has changed the approach of SEO in recent years and the relevance of keyword alone is not sufficient in today’s times, instead Google crawls the content on Blog or Website to get a sense of the overall scope.

“The ultimate aim of marketers is to anticipate behaviour and customer intent, but there’s also great value in automating the delivery of better customer experiences and highly individualised interactions online. That is the direction that today’s marketers need to go in, and it’s a process that we expect to see a lot more of in 2017”

Marketing Challenges Faced by Companies

• Generating Traffic and Leads
• Proving the ROI of Marketing Activity
• Securing enough Budget
• Identifying the Right Medium, Channel and Technology
• Targeting Content for International Audience
• Training and Upgrading the Knowledge base of Team in sync with Evolving Business Needs

Trends and Opportunities

Local Search, Online Reputation Management and a Consistent, Curated Social Media Profile are key Digital Marketing Essential for every Startup, Entrepreneur and Business. Online Reputation Management (ORM) is a tricky strategy for companies, as many of them are not even sure how to initiate your ORM plan or strategy. Even if companies believe that they’ve got a handle on their Reviews, Google’s Autocomplete Function could be filled with negative terms that are a huge blow to potential customers. Similarly Local listings, Google Maps and Mobile Optimisation form a backbone strategy when it comes to promote and frame your Digital Marketing Strategy plan. Local Citations are a key component of ranking algorithms in Google. But it’s not enough to just claim your listing. You also need to identify and clean up duplicate listings that could be causing confusion among your customer base, and ensure all your listing information is up to date.

For Branding Promotions | Marketing strategy | Business Consulting

AspKom Eixil (Call :: +91-9821181340 – Ms. Komal Chauhan) – Brand Promotion, Marketing and Business Consultant India