Strong Online Presence a quality benchmark for Real Estate Sector??

Does Strong Online Presence and Reputation a quality benchmark for Real Estate Sector ? Now a days when there are lot of manipulative methods to generate Fake Facebook Likes, Get Promoted on Selective Keywords, Manage Reviews and Comments for your Brand or Project, there is a competition among Real Estate Companies to prove to be better than other in terms of Better Project, Location Advantages or Higher Returns. Even Brokers and Property Consultants add a havoc to this by just promoting what they are selling rather selling the best.