Creating Successful Brands
For Creating Successful Brands, it is important to learn how “Culture Shapes Behavior”.
Culture is what helps us understand why yoghurt has failed in a country where the default lunch dessert is Dahi-Cheeni….
Or Why the Real Estate Category is offering the Same Hotel like Luxury without the warmth of a Home – and How Successful Brands can be created.
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Ashu Gaur
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